Sunday, September 16, 2012
After a two-year absence, INOVIT proudly returned to Frankfurt, Germany to attend the Automechanika 2012. This year, we were excited to showcase the Rotor and Velocity; our two recently designed multi-piece wheels that were met with rapturous acclaim. We also presented samples from our new tire project, Wolfsburg Tires GmbH, a series specially engineered to offer enhanced grip for a range of weather conditions. As one of the exhibition’s major highlights, the tires managed to raise the pulse at what was an otherwise disappointing event; the recent European economic downturn seems to have had quite an effect on the show. Despite the low-turnout, however, INOVIT were able to reach out to new customers and generate promising new leads, as well as reconnect with some of our existing friends and competitors. In the end, the legendary Automechanika turned out to be a great success for INOVIT and we look forward to returning to Frankfurt in 2014 with an even larger product portfolio and a host of new innovations.
The Automechanika is one of the world’s leading international meeting places for the auto-sector. Exhibitors from around the globe take part in the event, an unparalleled opportunity to discover the industry’s hottest new trends and developments. Showcasing innovation in the fields of automotive parts, vehicle maintenance, tuning, accessories, IT services and more, the Automechanika offers an exhaustive range of exhibits from every corner of the automotive industry.
With a network of 11 events in 10 countries, Automechanika boasts a worldwide presence and is considered one of the most successful trade fairs of the Messe Frankfurt brand. As Automechanika grows year by year, so do the opportunities to connect event-goers to a plethora of exhibits, new markets, and entry into both national and regional groups. As a result, the event continues to attract an ever-increasing number of international visitors.